Web Services

Consult SAZ was founded in 2005, by principal, Scott Zilber. With a team of experienced entrepreneurs, marketers, web developers and graphic designers, Scott assists small businesses and entrepreneurs in developing the tools they need to be successful.

Website – Your website is your business, online. The most important aspect of your website is what you want it to do to further your business goals. Do you want visitors to your website to buy something through your online store? Do you want visitors to sign up for your e-newsletter? Do you want them to call or email you? This is the most important decision to make when developing your website – and it is the step most web consultants skip.

Blob / Vlog - A blog (short for web log) is your opportunity to talk directly with your existing and potential customers about issues that matter in your industry. It is also your opportunity to receive feedback, which can help you to hone your business or develop a new offering. A vlog is a blog with video.

Podcast - The dawn of iPods and mp3 players have created a new way for you to communicate with your customers. We will teach you how to create short, verbal messages that can be posted to your website or made available through iTunes. By recording commentary that adds value to your market, you can become an authority on issues that matter to your customers.

Wiki - Hosting a wiki gives you the leadership position of defining or redefining your industry. It is an open-source website that allows visitors to add, remove or edit content. By hosting this kind of website, you can become the thought leader amongst your competition. The most popular wiki is Wikipedia.com.

E-Newsletter - While most web solutions offered by SAZ Consulting are passive, e-newsletters are proactive. They can be customized to match your brand and can be distributed to your customers, potential customers, vendors and investors. Topics covered in your e-newsletter can include company news, industry news and legislative updates among other things.

E-Commerce / Online Store - An online store can be a great way to generate both primary and secondary income.

RSS - "Really Simple Syndication" - Formats used to publish frequently updated content such as blog entries, news headlines or podcasts An RSS document, which is called a "feed", "web feed", or "channel", contains either a summary of content from an associated web site or the full text. RSS makes it possible for people to keep up with their favorite web sites in an automated manner that's easier than checking them manually.

Search Engine Optimization - is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results. Usually, the earlier a site is presented in the search results, or the higher it "ranks", the more searchers will visit that site. SEO can also target different kinds of search, including image search, local search, and industry-specific vertical search engines.

Keyword Advertising - Keyword advertising refers to any advertising that is linked to specific words or phrases. Common forms of keyword advertising are known by many other terms including pay per click (PPC) and cost per action (CPA). There are multiple variations each starting with "pay per" or "cost per" such as pay per action (PPA), pay per cost, (PPC)cost per mille (CPM).

Web Analytics - In a commercial context, web analytics especially refers to the use of data collected from a web site to determine which aspects of the website work towards the business objectives; for example, which landing pages encourage people to make a purchase.